Crafting the Perfect RFID Hang Tag: Tips for Fashion Success

You may think that a hangtag is just a small piece of paper with a price on it. In fact, it can tell customers who your brand is, whether your product is good, and even help you increase sales. Especially when this hangtag is equipped with RFID technology, it becomes a smart business card that can “talk”.

Whether you sell clothes in a physical store or through an online store, designing a beautiful and practical RFID hangtag is like putting the best advertisement on your product.

What is an RFID hangtag?

Simply put, an RFID hangtag is like an ordinary hangtag, but with a small chip hidden inside. This chip can store information, such as product number, material, price, etc. When it is close to the RFID reader, the information will be “automatically transmitted”, without the need for manual scanning, saving time and effort.

What are the elements of a good RFID hangtag?

1. Know your customers
Who are the clothes you sell for? Young people? Customers who pay attention to environmental protection? Or people who pursue high-end quality? Your tag design should be consistent with the preferences of customers, for example:

For people who like simple style, use simple fonts and refreshing colors.

For young people who prefer trendy and cool styles, the tag can use eye-catching colors and creative patterns.

2. The tag design should be consistent with the brand style
The tag is like the “face” of the brand, it must be as stylish as the clothes you sell. For a high-end brand, the tag cannot be as thin as a roadside stall; and for a brand that focuses on environmental protection, the tag can choose recycled paper and print a green logo to convey the “green concept”.

 3. The content of the tag should be practical
An excellent RFID tag should contain the following information:

Brand name or logo: let people recognize who you are at a glance.

A slogan: briefly and powerfully tell customers your brand concept.

Product information: such as clothing materials and characteristics.

Price and QR code: convenient for customers to scan or check out.

Contact information and social accounts: Let customers find you easily and even follow your brand.

Care instructions: Teach customers how to wash this garment correctly.

Product parameters of RFID hang tags