The Role of RFID Tags in GUCCI, ZARA, and NIKE Clothing

Why are there “small chips” hidden in the clothing labels of GUCCI, ZARA, and NIKE?

When many people buy new clothes from GUCCI, ZARA, or NIKE, they will find a small square hidden in the tag. This is not a decoration, nor is it just for anti-counterfeiting. In fact, this is the RFID (radio frequency identification) tag that is very popular now.

What can it do? Not only can it prevent theft, but it can also help store clerks quickly count and replenish goods, and it can also make clothes “speak for themselves”! Let’s take a look at what it can do.

How can RFID tags help clothing stores become smarter?

1. From factory to store, track all the way without getting lost

Brands like ZARA ship thousands of pieces of clothing every day. In the past, counting, sorting, and packing alone took a lot of manpower and were easy to make mistakes.

But now, as long as you put RFID tags on clothes and scan them with a reader, you can identify dozens of clothes at a time and know which style, which size, and which store they are going to. In this way:

Factory packaging is faster;

Transportation in the middle will not be chaotic;

Stores know what goods they have as soon as they are put on the shelves, and if any style is missing, they will be replenished immediately.

RFID is like a “little head”, reminding everyone throughout the journey: “Who am I, where am I, and what am I going to do.”

2. Anti-theft no longer relies on the old method of “beeping”

In the past, the anti-theft devices at the entrance of shopping malls often made false sounds, which was embarrassing. RFID anti-theft is much smarter:

The RFID tag of each piece of clothing has a unique “ID card”;

When customers pay, the system automatically records that it has been “checked out”;

If someone takes it away without checking out, the RFID device at the exit will immediately alarm, and there will be no false alarms.

Brand stores like GUCCI and NIKE have long begun to use RFID as an anti-theft system, which is both worry-free and safe.

Conclusion

The seemingly inconspicuous small label actually hides powerful technology. It can help clothing brands make fewer mistakes, replenish stocks quickly, and prevent theft and robbery, and it can also allow customers to buy faster, more accurately, and more safely.

In the future, RFID tags like this will be combined with more technologies, such as face recognition, mobile payment, virtual fitting… By then, shopping may be as easy and fun as playing games.